What do you get when you combine an imagination of developing technology with the passion for the performing arts?
Fringe Technology Integration CEO, Leigh Wallace, is the brainchild behind, Clanstival Online Interactive Digital Festival. An online experience unlike any streaming event; that claims to be “virtual”.
“Clanstival’s fundamental differentiator is our Multiway audio-visual software”, said Wallace in a statement, “we will simulate a real feel stadium concert experience, connecting an audience of 500 000 audibly, not only to the artists, but to each other as well”.
“Our festival was not born out of the pandemic” added a representative, “Clanstival is typically an alcohol-free festival, for young families with children, held Bi-annually, in the KZN Midlands.”
The acts, for the online event, are performing on the stage of the prestigious Hilton College Theatre and are being filmed by a fully professional production team; that will stream out to the audience at home. On being questioned about the logistics, under the current public gathering bans, theatre manager Luke Holder commented, “Strict health protocols will be adhered to, given that full lockdown is eased, and no more than 10 persons will be required on site, nor in theatre, at any given time.”
The Lineup includes, amongst others, some of the most professional performers in the South African industry; Tresor, The Parlotones, Kevin Fraser, Paxton Fielies, Elvis Blue, The Gugulethu Tenors, and two-time international award winning, “The Road”, choreographed and performed by Oscar Buthelezi of Moving into Dance Maphotong. Festival organiser Leigh Wallace went on to say, “We are still finalising 1 of the biggest acts in Africa, to add to our lineup. These will be announced publicly at www.clanstival.org, by the 28th April 2020”
“To allow our audience to get the best value for their ticket, the stream has been scheduled between 6 and 9pm, daily, between 25th – 29th May 2020.”
In a proactive effort to immediately relieve artists of their current financial strain, Clanstival have teamed up with SmartWage; a company founded by Hilton College Old Boys; Alex Platt, Simon Ellis and Nick Platt, to advance profit distribution to the artists. “SmartWage gives employees the ability to access what they have earned, when they have earned it.”, said Platt. “We help employers by taking on the administrative burden of giving employees advances, freeing up cash flow, improving productivity and giving employees a better way to access their salaries and wages.”
Tickets are available through Webtickets, at a mere R20 per household, giving access to all 5 days of online entertainment. “There are also marketing packages for corporates and schools, that incentivise group bookings, in exchange for free marketing”.
15% of gross proceeds are in aid of Kenosis Community; a foster programme for abandoned and disadvantaged children in KZN. And the remaining profits are being distributed amongst the artists performing, to sustain them for loss of income into what is certainly panning out to be the doldrums of live entertainment.